OESD 2024 Style Guide
I created the OESD 2024 style guide by gathering all relevant marketing and style materials, meticulously organizing and explaining them in a comprehensive manner. With no previous style guide and a recent shift in the company's branding, this guide established a clear and consistent visual direction for OESD moving forward.
I developed the buyer persona by thoroughly analyzing website surveys and engaging with the company's Facebook group. This in-depth research provided valuable insights into our audience's preferences and behaviors, allowing us to tailor our marketing strategies more effectively.
