Into the Woods
Social Media Package
For this production, we want to lean into the darker tones of the show and add some mystery to the advertising. Their concept is the dark, Bavarian Forest with hidden characters and shadows being prominent.
Software Used: Illustrator & InDesign
A4 Poster design
Marketing requested the poster be designed on A4 (210mm x 297mm) so it could be scaled up or down and to fit several sizes (A5, A1, A2, etc). The poster needed to have the show dates, the music composer and book writer, the location, the phone number for the box office, the Covid restrictions, MWR logos, and the theatre’s logo along with the line about the show being a “2022 Toppers Entry.”
Facebook banner - 851px x 315px
8ft x 4ft banner to be placed above the theatre’s entrance
Live marketing slide: 16in x 9in (shows on TVs in facilities)
A-frame marquee sign: 256px x 128 px with text to be read at a distance.
A4 Audition poster design
This was another A4 poster for the audition dates. It showcases the theme of Act 1 (hope) to be represented in these designs while the main publicity has darker and more sinister tones.